Oppo Mobile's Cinema in London Lets People Watch Films on Handsets
Laura McQuarrie — September 4, 2020 — Marketing
References: oppo & campaignlive
There's a new cinema in London but it's only around for a short time to show a selection of British Independent Film Awards nominees. The pop-up microcinema from Oppo Mobile is designed to connect people to give people a place to comfortably settle into a recliner and view films via its newest handset. As part of the activation, which kicked off in early September, film fans will be able to see films like the psychological thriller Make-up and others.
On-site, there's also a 5G-powered vending machine that dispenses snacks, and visitors have the opportunity to connect with brand ambassadors to learn more about the Oppo Find X2 Pro.
Rather than launching a virtual event during these unprecedented times, Oppo Mobile chose to go the route of creating a smaller event and leverage social creators to support the experience.
Image Credit: Oppo Mobile
On-site, there's also a 5G-powered vending machine that dispenses snacks, and visitors have the opportunity to connect with brand ambassadors to learn more about the Oppo Find X2 Pro.
Rather than launching a virtual event during these unprecedented times, Oppo Mobile chose to go the route of creating a smaller event and leverage social creators to support the experience.
Image Credit: Oppo Mobile
Trend Themes
1. Pop-up Microcinemas - Provides an opportunity to showcase new handsets and connect with customers through unique film experiences.
2. Brand Ambassadors - Identifies the importance of having knowledgeable brand ambassadors to interact with customers and promote products.
3. 5G Vending Machines - Innovative use of 5G-powered vending machines to enhance customer experience and promote brand awareness.
Industry Implications
1. Mobile Devices - Integrating movies with mobile devices to provide customers with unique experiences and demonstrate product features.
2. Film Industry - Exploring alternative and innovative ways to showcase films and create interactive experiences for viewers.
3. Retail Industry - Utilizing vending machines to offer a new level of convenience to customers and create unique marketing opportunities.
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