Dole's 'Malnutrition Facts' Campaign Highlights Improper Nutrition
Ellen Smith — February 12, 2021 — Marketing
References: dole & adsoftheworld
Dole's 'Malnutrition Facts' campaign highlights the importance of a well-balanced diet and brings light to the millions of Americans who struggle with food insecurity, obesity, or some level of food inequality. The ad opens with a simple statement: "Nutrition Facts, not everyone pays attention to them. But we created labels people couldn't ignore."
The ad then pans to a city scape where a billboard styled after a food label is visible. The label reads 'Malnutrition Facts' and features some of the statistics surrounding poor nutrition in America. One example of the many statistics includes "In the US, 117 million adults suffer from at least 1 chronic disease due to improper nutrition or lack of exercise."
Image Credit: Dole
The ad then pans to a city scape where a billboard styled after a food label is visible. The label reads 'Malnutrition Facts' and features some of the statistics surrounding poor nutrition in America. One example of the many statistics includes "In the US, 117 million adults suffer from at least 1 chronic disease due to improper nutrition or lack of exercise."
Image Credit: Dole
Trend Themes
1. Food Label Awareness - Opportunity for companies to create more engaging and visually appealing food labels that prioritize important nutrition information.
2. Food Insecurity Solutions - Opportunity for companies to create sustainable and accessible solutions to combat food insecurity and malnutrition in communities.
3. Health Education Campaigns - Opportunity for companies to create engaging and informative campaigns to educate the public about the importance of a well-balanced diet and exercise.
Industry Implications
1. Food and Beverage - An opportunity for companies to improve food labeling and create nutritious, affordable, and accessible food options for all individuals.
2. Healthcare and Wellness - An opportunity for companies to develop innovative solutions and campaigns to address the issue of malnutrition and chronic diseases caused by improper nutrition.
3. Out-of-home Advertising - Opportunity for companies to use billboard advertising as a platform for raising awareness about important social and health issues and inspire action among the public.
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