Terveystalo's Billboards Offer On-the-Spot Smartphone Cleaning
Laura McQuarrie — November 9, 2020 — Marketing
References: tbwa.fi & designtaxi
Nordic health company Terveystalo worked with TBWA\Helsinki to create sanitizing billboards that help to offer instant smartphone cleanings. The billboards are set up in public settings with secure hatches for smartphones to be placed so that UVC light can be used for a rapid cleaning that only takes about 15 seconds. While it normally takes 15 minutes of UVC exposure to fully clean a smartphone, Terveystalo says that the hospital-grade technology it uses offers just as thorough of a clean in a fraction of the time.
Although people are becoming more mindful about washing and sanitizing their hands during the pandemic, these billboards help to bring attention to the fact that the average smartphone is germ-filled and constantly carried.
Image Credit: Terveystalo
Although people are becoming more mindful about washing and sanitizing their hands during the pandemic, these billboards help to bring attention to the fact that the average smartphone is germ-filled and constantly carried.
Image Credit: Terveystalo
Trend Themes
1. Phone-sanitizing Billboards - Leverage UVC technology in public settings to offer rapid smartphone cleaning and promote hygiene.
2. Instant Sanitization - Develop innovative sanitizing solutions that can clean smartphones and other devices in a fraction of the time.
3. Public Health Campaigns - Utilize billboards and similar public platforms to raise awareness about the importance of keeping smartphones clean and germ-free.
Industry Implications
1. Healthcare - Integrate UVC technology into healthcare facilities to provide rapid and effective sanitization of high-touch devices.
2. Advertising - Collaborate with advertisers to develop billboards equipped with sanitizing features to promote both hygiene and their brand.
3. Technology - Develop portable and efficient UVC sanitization devices for personal use, aligning with the growing demand for hygiene-conscious products.
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