McCann Health Launched 'Sniffing Out Parkinson's Disease'
Grace Mahas — October 9, 2019 — Social Good
References: mccannworldgroup & thedrum
In order to raise awareness about the importance of early detection of Parkinson's disease, McCann Health launched the 'Sniffing Out Parkinson's Disease' initiative by using a good old cup of java. According to the campaign, one of the first signs of Parkinson's disease is the loss of smell, specifically peppermint, anise, and coffee.
The Sniffing Out Parkinson's Disease initiative created 'Parkinscents' -- coffee lids, sleeves, coasters, and more that lead users to an interactive website. The informative products were implemented in multiple coffee shops across the United States and highlight the fact that losing the ability to smell coffee could be a sign of Parkinson's Disease. In addition, the Parkinscents also underscores the importance of early detection in treating the disease.
The Sniffing Out Parkinson's Disease initiative created 'Parkinscents' -- coffee lids, sleeves, coasters, and more that lead users to an interactive website. The informative products were implemented in multiple coffee shops across the United States and highlight the fact that losing the ability to smell coffee could be a sign of Parkinson's Disease. In addition, the Parkinscents also underscores the importance of early detection in treating the disease.
Trend Themes
1. Early Detection Initiatives - Creating campaigns or initiatives that raise awareness and educate people on the importance of early detection for various diseases like Parkinson's.
2. Sensor Technology - Developing sensor technology that can detect the early warning signs of Parkinson's disease and other illnesses.
3. Personalized Medicine - Tailoring treatments and medication to the unique needs of each patient based on their specific symptoms and history.
Industry Implications
1. Healthcare - Developing and implementing early detection tools, treatments, and cures for Parkinson's disease.
2. Coffee Industry - Partnering with healthcare organizations to raise awareness about the link between losing the sense of smell and Parkinson's disease.
3. Advertising and Marketing - Creating innovative and effective public awareness campaigns that use creative tools like coffee lids and coasters to promote healthcare initiatives.
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