Keds' 'Ladies First' Footwear Campaign Stars Strong Female Icons
Laura McQuarrie — February 26, 2016 — Fashion
'Ladies First' is an empowering footwear campaign from Keds that's aimed at the eyes of young women. The campaign features a series of inspiring posters, with simple messages like "Never underestimate a pretty face" and "Titans of industry. Mavens of style." In order to champion women out there who are truly inspiring others, the campaign features a number of powerful female influencers like French singer-songwriter Soko, actress Allison Williams and model-musician Cailin Russo.
The Ladies First campaign is more than just a one-off about empowering young women. In the past, Keds has made a point to champion strong female leaders in other marketing efforts and participate in celebrations for Women's Equality Day events.
Many consumers of today are no longer responding to advertising tactics from companies designed to make them feel inadequate—instead, what resonates is content that's uplifting and inspiring.
The Ladies First campaign is more than just a one-off about empowering young women. In the past, Keds has made a point to champion strong female leaders in other marketing efforts and participate in celebrations for Women's Equality Day events.
Many consumers of today are no longer responding to advertising tactics from companies designed to make them feel inadequate—instead, what resonates is content that's uplifting and inspiring.
Trend Themes
1. Empowering Footwear Campaigns - This trend highlights the growing demand for campaigns that empower and inspire young women, providing an opportunity for companies to market their products in a way that resonates with this audience.
2. Celebrating Female Icons - This trend involves featuring powerful female influencers and leaders in marketing campaigns, allowing companies to align themselves with the values of empowerment and equality.
3. Uplifting and Inspiring Advertising - This trend emphasizes the shift towards content that uplifts and inspires consumers, presenting an opportunity for businesses to create ads that resonate with their target audience.
Industry Implications
1. Footwear Industry - The footwear industry can leverage the trend of empowering campaigns by creating marketing campaigns that inspire and uplift young women, positioning their products as a symbol of empowerment.
2. Fashion Industry - The fashion industry can tap into the trend of celebrating female icons by featuring influential women in their advertising, fostering a sense of empowerment and inspiring their target customers.
3. Advertising Industry - The advertising industry can capitalize on the trend of uplifting and inspiring content by creating campaigns that resonate with consumers, focusing on positive messaging and empowering narratives.
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