This Buffalo Wild Wings Ad Celebrates the Bonding Power of Sports
Riley von Niessen — February 8, 2018 — Marketing
References: buffalowildwings & youtube
For Father's Day, a Buffalo Wild Wings ad called 'Watching' was debuted, which shows a father and his daughter watching television together on the couch at home.
The ad is only 43 seconds long, and communicates a simple message that highlights the importance of bonding with a child by involving them in something that a parent is passionate about. In the case of the Wild Wings ad, that passion is sports, and its importance for the father and daughter who are featured is displayed in the young girl's reflection of her father's reactions to what happens on the screen in front of them. Although she's too young to understand how the game really works, she watches with excitement alongside her father, whose disappointment over his team losing quickly diminishes when he sees her mirroring him.
Image Credit: YouTube
The ad is only 43 seconds long, and communicates a simple message that highlights the importance of bonding with a child by involving them in something that a parent is passionate about. In the case of the Wild Wings ad, that passion is sports, and its importance for the father and daughter who are featured is displayed in the young girl's reflection of her father's reactions to what happens on the screen in front of them. Although she's too young to understand how the game really works, she watches with excitement alongside her father, whose disappointment over his team losing quickly diminishes when he sees her mirroring him.
Image Credit: YouTube
Trend Themes
1. Father-daughter Bonding - Create products or services that encourage bonding moments between fathers and their children.
2. Involving Children in Hobbies - Incorporate children in activities or hobbies that parents are passionate about.
3. Emotional Connection Through Sports - Develop marketing campaigns that highlight the emotional connection and shared experiences through sports.
Industry Implications
1. Family Entertainment - Exploit the opportunity to provide family-oriented entertainment experiences that promote bonding between parents and children.
2. Sports Merchandise - Create merchandise or products that cater to both parents and children, allowing them to bond through shared love for sports.
3. Advertising - Leverage the power of emotional storytelling in advertising campaigns that emphasize the importance of family bonding and shared interests.
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