Diesel's Keep the World Flawed Campaign Celebrates Our Differences
Ellen Smith — January 24, 2018 — Marketing
Diesel has just released a new celebratory ad entitled 'Keep the World Flawed' to follow up with its successful 'Go With the Flaw' ad that was released last fall.
The jean brand's newest video follows a man whose big ears leave him crippled with insecurity. After getting plastic surgery, the man falls in love with a woman he meets in a laundry mat. A montage sequence reveals their love affair, pregnancy and birth of their first son - an adorable little boy with big ears and a big nose. The video then flashes back to the mother's life prior to meeting the boy's father and reveals the rhinoplasty surgery she underwent.
The video ends with a shot of the little boy with uncharacteristically large features walking into the sunset with his parents as Diesel's campaign slogan reads "Flaws Always Win."
The jean brand's newest video follows a man whose big ears leave him crippled with insecurity. After getting plastic surgery, the man falls in love with a woman he meets in a laundry mat. A montage sequence reveals their love affair, pregnancy and birth of their first son - an adorable little boy with big ears and a big nose. The video then flashes back to the mother's life prior to meeting the boy's father and reveals the rhinoplasty surgery she underwent.
The video ends with a shot of the little boy with uncharacteristically large features walking into the sunset with his parents as Diesel's campaign slogan reads "Flaws Always Win."
Trend Themes
1. Body Positivity - Disruptive innovation opportunity: Develop inclusive advertising campaigns that celebrate diverse body types and challenge societal beauty standards.
2. Authenticity - Disruptive innovation opportunity: Create advertisements that highlight imperfections and show real, relatable people, fostering a sense of authenticity and connection with consumers.
3. Empowerment - Disruptive innovation opportunity: Craft empowering ads that inspire individuals to embrace their flaws and break free from insecurities, promoting self-acceptance and confidence.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introduce inclusive and body-positive fashion lines that cater to diverse body shapes and sizes, challenging traditional industry standards.
2. Beauty - Disruptive innovation opportunity: Launch beauty products and campaigns that celebrate natural beauty and encourage consumers to embrace their unique features, fostering self-love and acceptance.
3. Advertising - Disruptive innovation opportunity: Develop advertising strategies that go beyond traditional beauty norms and target diverse audiences, inspiring inclusivity and promoting positive self-image.
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