Feminine characteristics in the new male lingerie movement
Implications - Whether it’s the rise in openly gay marriages, or simply a desire to dress up more for romantic encounters in general, men are expressing a yearning to dress in erotic, fem-style lingerie. This trend opens up an unlimited amount of new product categories that only need a simple refit.
Trend Themes
1. Rise of Male Lingerie - The trend of men wanting to dress in erotic, feminine-style lingerie is opening up an unlimited amount of new product categories.
2. Padded Underwear for Men - The trend of enhancing the backside of men's underwear is creating room for disruptive innovation in the underwear industry.
3. Metrosexuality Underwear - The trend of male lingerie taking over the market is posing a new opportunity for fashion retailers to tap into.
Industry Implications
1. Fashion Industry - The rise of male lingerie and new product categories presents a disruptive innovation opportunity for fashion retailers.
2. Underwear Industry - The trend of padded underwear for men is generating a shift in the underwear industry.
3. Entertainment Industry - Male lingerie is making its way into mainstream entertainment, providing an opportunity for brands to capitalize on this trend.
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Date Range:
Nov 06 — Sep 08
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