Whyte & Mackay's Unique Vending Machine Attracts Younger Drinkers
Laura McQuarrie — April 15, 2019 — Marketing
References: whyteandmackay & thespiritsbusiness
Over the last few years, a great deal of brands have created unique vending machines for conveniently sharing their products with consumers and now, Scotch producer Whyte & Mackay is introducing what it calls the world's first Old Fashioned vending machine.
As Whyte & Mackay's The Woodsman blended Scotch whisky was specifically created to appeal to a younger demographic of drinkers who are looking for non-traditional alcohol products, the Woodsman Vending Machine offers a fun way to introduce the whiskey producer's products. The vending machine shares complimentary whisky-based cocktails with people after they pull levers and turn wheels to create their drink.
The Woodsman Vending Machine is first set to appear at the upcoming Underbelly Festival in London before it continues its tour across the UK.
As Whyte & Mackay's The Woodsman blended Scotch whisky was specifically created to appeal to a younger demographic of drinkers who are looking for non-traditional alcohol products, the Woodsman Vending Machine offers a fun way to introduce the whiskey producer's products. The vending machine shares complimentary whisky-based cocktails with people after they pull levers and turn wheels to create their drink.
The Woodsman Vending Machine is first set to appear at the upcoming Underbelly Festival in London before it continues its tour across the UK.
Trend Themes
1. Alcohol Vending Machines - The rise of vending machines that dispense alcohol presents an opportunity for alcohol brands to attract younger consumers and provide unique experiences.
2. Interactive Vending Machines - Interactive vending machines provide an opportunity for brands to engage with consumers and offer personalized products and experiences.
3. Non-traditional Alcohol Products - Consumer demand for non-traditional alcohol products provides an opportunity for alcohol brands to create unique and innovative products to differentiate themselves from competitors.
Industry Implications
1. Alcohol Industry - The alcohol industry can take advantage of the rise of vending machines that dispense alcohol to attract younger drinkers and offer unique experiences.
2. Vending Machine Industry - As brands continue to create unique and interactive vending machines, the vending machine industry has an opportunity to innovate and create more advanced machines with new features.
3. Event Industry - The event industry can benefit from partnering with brands to provide unique experiences through interactive vending machines and other innovative activations.
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