Singapore's Segway Vending Machine Targets Impulsive Buyers
Justin Lam — May 23, 2018 — Tech
References: cnet & sg.style.yahoo
Vending machines are now capable of giving out canned bread and all sorts of technology, but a new Segway vending machine in Singapore is helping impulsive buyers select the perfect personal transport vehicle. Designed by Gogreen, a distributor of personal transportation devices, this new vending machine touts itself as the world's first Segway vending machine. The machine currently features a 55-inch touchscreen that lets customers pay for products with a card or mobile payments.
The machine will be available 24/7 and is built to hold seven items at a time. The machine is currently stocked with the Segway MiniPro, ES2 Kickscooter and Segway MiniLite. Gogreen hopes that the introduction of the Segway vending machine will appeal to those that have rented or tried a Segway in the past and are hoping to purchase one "on impulse."
Image Credit: Zoey Chong/CNET
The machine will be available 24/7 and is built to hold seven items at a time. The machine is currently stocked with the Segway MiniPro, ES2 Kickscooter and Segway MiniLite. Gogreen hopes that the introduction of the Segway vending machine will appeal to those that have rented or tried a Segway in the past and are hoping to purchase one "on impulse."
Image Credit: Zoey Chong/CNET
Trend Themes
1. Personal Mobility Vending Machines - The trend towards vending machines for personal mobility devices creates opportunities for companies to capitalize on impulse buys of these devices.
2. Touchscreen Vending Machines - Touchscreen vending machines like the Segway vending machine are a growing trend that could disrupt the traditional vending machine industry.
3. 24/7 Vending Machines - The trend of 24/7 vending machines creates opportunities for companies to capture sales outside of traditional business hours.
Industry Implications
1. Personal Transportation - The personal transportation industry has the opportunity to reach new customers through innovative vending machines like the Segway vending machine.
2. Retail Vending Machines - The vending machine industry, particularly in retail, has the potential to expand and innovate with touch screen and 24/7 vending machines.
3. Payment Technology - As vending machines become more high-tech with touchscreens and mobile payment options, there is an opportunity for companies in payment technology to integrate with vending machines, opening up new payment channels.
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