Dasani's PureFill Dispensers Require People to Bring a Bottle
Laura McQuarrie — August 14, 2019 — Eco
References: coca-colacompany & fastcompany
Bottled water brands are facing tons of pressure to offer better ways for consumers to hydrate themselves with less waste and Dasani is leading the charge with the Dasani PureFill vending machines that dispense still or sparkling water—so long as a person provides their own bottle. The package-free innovation is being implemented as an "experiment in how comfortable are people with that type of delivery, according to Bruce Karas, VP of environment and sustainability at Coca-Cola.
100 of these bring-your-own-bottle vending machines are being introduced across the country, offering a convenient way for consumers to refresh themselves on the go.
Additionally, Dasani is bolstering its waste-reducing efforts by introducing its products in aluminum cans and bottles, as well as HybridBottles made from 50% plant-based, renewable material (PlantBottle) and recycled PET.
100 of these bring-your-own-bottle vending machines are being introduced across the country, offering a convenient way for consumers to refresh themselves on the go.
Additionally, Dasani is bolstering its waste-reducing efforts by introducing its products in aluminum cans and bottles, as well as HybridBottles made from 50% plant-based, renewable material (PlantBottle) and recycled PET.
Trend Themes
1. Package-free Vending - Package-free vending machines are disrupting the traditional beverage industry by encouraging consumers to bring their own bottles, reducing waste and promoting sustainability.
2. Waste-reducing Packaging - The introduction of aluminum cans, HybridBottles, and plant-based materials in packaging is driving disruptive innovation in the beverage industry by offering more sustainable alternatives to traditional plastic bottles.
3. Convenient On-the-go Hydration - The implementation of bring-your-own-bottle vending machines provides a convenient solution for consumers to stay hydrated while minimizing single-use packaging, creating opportunities for innovation in the beverage industry.
Industry Implications
1. Beverage - The beverage industry is experiencing disruptive innovation with package-free vending machines and waste-reducing packaging, leading to more sustainable and convenient hydration options.
2. Environmental Sustainability - The movement towards package-free vending and waste-reducing packaging aligns with the growing industry of environmental sustainability, creating opportunities for businesses to contribute to a more eco-friendly future.
3. Retail - The implementation of package-free vending machines in retail spaces presents an innovative way to provide on-the-go hydration options while reducing single-use packaging, changing the landscape of the retail industry.
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