Products that allow consumers to manage their mental health at work gain favor
Trend - Beyond programs overseen and offered by employers, employees today are gaining mental health support from products and apps that are self-directed. Providing relief and awareness of various stresses in the workplace, this new slew of wellness offerings speak to a consumer openness to more specialized wellness products.
Insight - Traditional work environments are attempting to meet the needs of the average Millennial employee, who is hard-working but also mindful of stress levels. Since feelings of security and support correlate to productivity levels, many individuals are proactive about issues that they perceive to be important on their own time. As a result, employees look for cost-effective add-ons to assist them in maintaining their well-being in the workplace and outside of it.
Insight - Traditional work environments are attempting to meet the needs of the average Millennial employee, who is hard-working but also mindful of stress levels. Since feelings of security and support correlate to productivity levels, many individuals are proactive about issues that they perceive to be important on their own time. As a result, employees look for cost-effective add-ons to assist them in maintaining their well-being in the workplace and outside of it.
Workshop Question - What are some specific contexts your products or services could be tailored towards?
Trend Themes
1. Self-directed Workplace Mental Health Support - Products and apps that allow consumers to manage their mental health at work are in trend and gaining popularity.
2. Everyday Mindfulness and Meditation - More consumers recognize the benefit of maintaining mental clarity amidst their hectic schedule.
3. Science-based Virtual Guides for Workplace Well-being - The use of virtual guides assists in enhancing the mental well-being of the user when at work which encourages better engagement and overall sense of wellness.
Industry Implications
1. Wellness Products and Apps Industry - A growing industry providing relief and awareness of various stresses in the workplace.
2. Virtual Reality Industry - The industry providing and developing VR solutions that would augment the feelings of the wearer, to lower blood pressure and anxiety and create an overall sense of well-being.
3. Professional Workplace Wellness Apps Industry - A digital health tool industry which emphasizes mindfulness and meditation as more consumers recognize their benefit to maintaining mental clarity amidst a hectic schedule.
