Facial sculpting tools and skincare offer noninvasive cosmetic improvement
Trend - Whether through manual massage or surgical procedures, facial sculpting is an age-old practice that's now being made simpler and safer with tools and skincare that offer similar benefits as traditional forms of sculpting. Because these tools offer longterm benefits, they're able to fit seamlessly into consumers' daily routines–which are increasingly accommodating preventative self-care.
Insight - Many image-conscious consumers today, particularly women, are investing in tools and services that improve their outward appearance. At the same time, however, many in this same group are hesitant to try anything too invasive or "unnatural," largely as a result of the wellness movement. This has helped pave the way for novel, yet less invasive treatments.
Insight - Many image-conscious consumers today, particularly women, are investing in tools and services that improve their outward appearance. At the same time, however, many in this same group are hesitant to try anything too invasive or "unnatural," largely as a result of the wellness movement. This has helped pave the way for novel, yet less invasive treatments.
Workshop Question - How could your brand insert itself into consumers various self-care routines?
Trend Themes
1. Noninvasive Facial Sculpting - Consumers are looking for noninvasive facial sculpting technologies that can be done at home with low cost, without needles or downtime.
2. Self-care Facial Tools - Consumers are investing in self-care facial tools to improve their outward appearance that fit seamlessly into their daily routines.
3. Neck Serums - With the growing concern of 'tech neck', neck serum products that rely on plant stem cells and effective ingredients find their way into the market.
Industry Implications
1. Cosmetic Industry - The cosmetic industry can benefit from the increased interest in noninvasive facial sculpting technologies and at-home self-care facial tools.
2. Wellness Industry - The wellness industry is capitalizing on the trend towards preventative self-care and the desire for self-care facial tools to improve outer beauty as well as inner health.
3. Technology Industry - The technology industry can provide solutions on the growing concern of 'tech neck' by developing devices or recommending anti-aging products that target this issue.
