Kit-Kat's Airport Vending Machine Rewards Travelers with Candy
Ellen Smith — May 28, 2018 — Marketing
Airports aren't always synonymous with customer satisfaction, but Kit-Kat is hoping to change that with its new airport vending machine, which offers a free candy bar to those experiencing a flight delay.
Chocolate makes everything better, and Kit-Kat is capitalizing on that fact with this unique experience at the São Paolo airport. The candy bars are reserved for those experiencing a flight delay and consumers must scan their boarding passes in the machine in confirm that their flight is on the delayed list. Following this confirmation, the machine will dispense a chocolate bar, offering consumers a little reward for their patience.
This marketing effort serves as an extension of the brand's "Have a Break" campaign, which has been famously active for over 60 years.
Chocolate makes everything better, and Kit-Kat is capitalizing on that fact with this unique experience at the São Paolo airport. The candy bars are reserved for those experiencing a flight delay and consumers must scan their boarding passes in the machine in confirm that their flight is on the delayed list. Following this confirmation, the machine will dispense a chocolate bar, offering consumers a little reward for their patience.
This marketing effort serves as an extension of the brand's "Have a Break" campaign, which has been famously active for over 60 years.
Trend Themes
1. Airport Vending Machines - Opportunity for airlines and airports to enhance customer satisfaction by offering unique vending machine experiences.
2. Flight Delay Rewards - Opportunity for brands to provide incentives to travelers experiencing flight delays.
3. Branded Marketing Extensions - Opportunity for brands to extend their marketing campaigns and offer unique experiences to consumers.
Industry Implications
1. Travel & Hospitality - Opportunity for travel and hospitality industry to enhance customer experience and differentiate themselves from competitors.
2. Confectionery - Opportunity for confectionery industry to connect with customers in unique and memorable ways.
3. Advertising & Marketing - Opportunity for advertising and marketing industry to develop creative campaigns that resonate with consumers.
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