Immunity-boosting products come in easy-to-ingest formats
Trend - Immunity-boosting foods are now available in formats that prioritize portability–with everything from gum to drinkable "shots" offering benefits to the immune system. These products accommodate wellness-minded consumers whose busy lives have created a need for convenience, as well as nutrition.
Insight - Health-conscious consumers, particularly those with busy schedules, are seeking out solutions that easily slot into their daily routines. With that, a desire for product solutions that are more adaptable to on-the-go scenarios is emerging. These easy to digest formats offer consumers a way to engage with health and wellness initiatives without sacrificing time or energy out of their day.
Insight - Health-conscious consumers, particularly those with busy schedules, are seeking out solutions that easily slot into their daily routines. With that, a desire for product solutions that are more adaptable to on-the-go scenarios is emerging. These easy to digest formats offer consumers a way to engage with health and wellness initiatives without sacrificing time or energy out of their day.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. Immunity-boosting Portability - Health-conscious consumers are seeking out solutions that easily slot into their daily routines. These easy to digest formats offer consumers a way to engage with health and wellness initiatives without sacrificing time or energy out of their day.
2. Cbd-infused Nutritional Supplements - CBD infused nutritional supplements are gaining popularity among the health-conscious population, providing a convenient and powerful way to bolster well-being.
3. Fruit and Vegetable Purees - Fruit and vegetable puree shots are gaining popularity as a tasty and convenient way to get a dose of beneficial fruits, vegetables, vitamins and nourishment from fermented milk.
Industry Implications
1. Functional Foods - Functional foods are becoming increasingly popular due to their ability to offer health benefits beyond their basic nutritional value.
2. Nutraceuticals - Nutraceuticals are increasingly valued for their medicinal and health benefits, with CBD-infused nutritional supplements gaining popularity among the health-conscious population.
3. Convenient Nutrition - Convenience is becoming an increasing priority for time-pressed consumers seeking to maintain a healthy diet. Fruit and vegetable puree shots offer a tasty and practical option.
