UNDERCOVER Launches Social Distancing Tees for Safety Purposes
Amy Duong — April 20, 2020 — Social Good
References: hypebeast
Jun Takahashi unveils a new set of social distancing tees in light of the COVID-19 outbreak to promote safe practices during trying times. It adds to his streetwear imprint UNDERCOVER and boasts a plethora of graphics that encourage social distancing.
There are five designs in total with black and white base foundations detailed with graphics that are drawn from the brand's design archives. Some of the graphics include the Tokusatsu-influenced Pyranoid and Underman characters staying a safe distance away from one another. Additional social distance-themed graphics include the Bear and Burger U with protective masks on as well as a comic strip graphic that features Grace and Grapie listening to a record.
Image Credit: UNDERCOVER
There are five designs in total with black and white base foundations detailed with graphics that are drawn from the brand's design archives. Some of the graphics include the Tokusatsu-influenced Pyranoid and Underman characters staying a safe distance away from one another. Additional social distance-themed graphics include the Bear and Burger U with protective masks on as well as a comic strip graphic that features Grace and Grapie listening to a record.
Image Credit: UNDERCOVER
Trend Themes
1. Safety-centric Graphic Tees - Opportunity to capitalize on the growing demand for safety-centric clothing during the COVID-19 pandemic.
2. Promoting Social Distancing - Creating designs and messaging that encourage social distancing as a way to promote public health and safety.
3. Streetwear with a Purpose - Combining fashion and functionality to address the need for safety and protection in everyday clothing.
Industry Implications
1. Fashion - The fashion industry can create and market safety-centric graphic tees to cater to the increased consumer demand for protective clothing.
2. Apparel - Apparel companies can explore the production of social distancing-themed graphic tees to offer customers stylish options that also promote safe practices.
3. Marketing and Advertising - Marketing agencies can work with brands to develop messaging and campaigns that highlight the importance of social distancing through the use of graphic tees.
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