Midorikawa Launches Its FW20 Capsule Modelled by Mannequins
References: midorikawaofficial & hypebeast
Japanese fashion label Midorikawa prepares to unveil its Fall/Winter 2020 collection of designs with inspiration drawn from the 1800s. The designs express the evolvement of fashion throughout the years with staples that were prominent through the heritage. The pieces feature the signature raw hem and cinched in accent with fabric materials including leather and linens for a wide range.
The capsule features outerwear pieces, tailored shirts, relaxed trousers, and more -- most of these designs are made for layering purposes. Notably, the seasonal designs are modelled entirely by mannequins to promote safety and ensure that social distancing is still in place. All of the garments are controlled and boasts a subtle design that welcomes versatile layering during the seasonal transition.
Image Credit: Midorikawa
The capsule features outerwear pieces, tailored shirts, relaxed trousers, and more -- most of these designs are made for layering purposes. Notably, the seasonal designs are modelled entirely by mannequins to promote safety and ensure that social distancing is still in place. All of the garments are controlled and boasts a subtle design that welcomes versatile layering during the seasonal transition.
Image Credit: Midorikawa
Trend Themes
1. 1800s-inspired Fashion - Disruptive innovation opportunity: Explore the use of modern sustainable materials and technologies in 1800s-inspired fashion designs.
2. Mannequin Modelling - Disruptive innovation opportunity: Implement virtual reality technology to create interactive and lifelike mannequins for fashion showcases.
3. Layering Fashion - Disruptive innovation opportunity: Develop innovative layering solutions and accessories to enhance the functionality and style of layered outfits.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Integrate smart textiles and sustainable manufacturing practices in the fashion design industry.
2. Retail - Disruptive innovation opportunity: Incorporate augmented reality in retail stores to offer customers a virtual try-on experience of 1800s-inspired fashion.
3. Textile Manufacturing - Disruptive innovation opportunity: Develop advanced manufacturing technologies to create sustainable and eco-friendly textiles for fashion design.
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