Pink Label Congo is Making Its Debut on 3D Models
Laura McQuarrie — May 26, 2020 — Marketing
References: hanifa.co & designtaxi
Hanifa’s debut collection, Pink Label Congo, launched during quarantine and rather than introducing its styles to the world on real models, the brand opted for a digital showcase featuring 3D models instead. Fortunately, fashion designer Anifa Mvuemba was prepared ahead of time with 3D models even before the global pandemic hit and styles like the Mái Maxi Dress are being shared on social media in a unique way. The new collection is a celebration of Congo culture and brings awareness to issues like illegal mining.
While many brands have been presenting their newest works on 3D digital avatars, the use of these virtual models is taking on new significance at a time when traditional photoshoots can't be carried out as usual.
Image Credit: Hanifa
While many brands have been presenting their newest works on 3D digital avatars, the use of these virtual models is taking on new significance at a time when traditional photoshoots can't be carried out as usual.
Image Credit: Hanifa
Trend Themes
1. Virtual Fashion Shows - The pandemic has accelerated the shift towards virtual fashion shows using 3D models, paving the way for more affordable and accessible catwalks.
2. 3D Modeling in Fashion - The industry is embracing 3D modeling as a tool for creating more sustainable and eco-conscious collections, reducing waste and minimizing the environmental impact of the fashion industry.
3. Cultural Awareness Through Fashion - The use of digital fashion shows featuring diverse cultural themes and commentary can engage audiences and raise awareness about important social issues, promoting inclusivity and activism.
Industry Implications
1. Fashion - Fashion designers and industry professionals can leverage 3D models to showcase their collections and reduce their environmental footprint across the supply chain.
2. Technology - Tech companies can offer innovative solutions such as AI-powered styling and customization tools, 3D printing, and virtual reality experiences to enhance the digital fashion revolution.
3. Marketing - Marketing and advertising agencies can explore new ways of engaging with consumers through immersive and interactive digital fashion experiences, leveraging social media and influencer marketing strategies to drive engagement and sales.
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