Marta Scarampi is Reimagining Travel Apparel for the New Normal
Laura McQuarrie — May 14, 2020 — World
References: martascarampi & fastcompany
In the past, travel apparel was primarily created to be stylish and comfortable but a new wave of designs is emerging to address the new normal, the need for personal protection and the fact that travel may never look the same again. Marta Scarampi's Deco Travel Collection introduces designs like jumpsuits, masks and travel bags that are made from waterproof, breathable fabric.
In the months to come, masks will likely remain a staple in airports but the Deco Travel Collection also considers that people may want to feel more peace of mind with other solutions. The Deco Jumpsuit was thoughtfully created for this reason, as it includes a hood that's not only useful for protection from inclement weather but also contamination from travel seats.
Image Credit: Marta Scarampi
In the months to come, masks will likely remain a staple in airports but the Deco Travel Collection also considers that people may want to feel more peace of mind with other solutions. The Deco Jumpsuit was thoughtfully created for this reason, as it includes a hood that's not only useful for protection from inclement weather but also contamination from travel seats.
Image Credit: Marta Scarampi
Trend Themes
1. Protective Travel Apparel - The emergence of stylish and comfortable travel apparel designed to address the new normal of personal protection and changing travel experiences.
2. Waterproof Breathable Fabric - The use of innovative fabric technology for travel jumpsuits, masks, and bags that offer protection and comfort in various environments.
3. Multi-functional Travel Solutions - The integration of features such as hoods and additional protective elements in travel jumpsuits, providing peace of mind for travelers.
Industry Implications
1. Fashion and Apparel - There are opportunities for fashion and apparel companies to create innovative designs and technologies for protective travel wear.
2. Textile Manufacturing - The development of advanced waterproof and breathable fabrics opens up opportunities for textile manufacturers in the travel apparel industry.
3. Travel Accessories - The demand for travel bags and accessories with built-in protection features presents an opportunity for companies in the travel accessories market.
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