UNICEF360° Film Campaign Put Viewers in the Shoes of the Impoverished
M — December 5, 2015 — Social Good
References: unicef & marketingmag
United Nations program UNICEF has recently branched out into using virtual reality to leverage a recent film campaign titled UNICEF360°. The project lets viewers put on a virtual reality headset and take on the perspective of impoverished families in an effort to raise awareness for the Survival Gifts movement.
The UNICEF360° is a clever use of virtual reality allowing those interested in helping out the UNICEF organization really understand and see what it is like to live from the perspective of those the organization sends aid to. The film shares these perspectives along with more information about the Survival Gifts project. Those interested can see the film by downloading the UNICEF app from Unicef360.com and viewing the interactive film through a cardboard virtual reality headset.
The UNICEF360° is a clever use of virtual reality allowing those interested in helping out the UNICEF organization really understand and see what it is like to live from the perspective of those the organization sends aid to. The film shares these perspectives along with more information about the Survival Gifts project. Those interested can see the film by downloading the UNICEF app from Unicef360.com and viewing the interactive film through a cardboard virtual reality headset.
Trend Themes
1. Virtual Reality for Empathy - Utilizing virtual reality technology to provide immersive experiences that help viewers empathize with the experiences of others.
2. Interactive Documentary Experiences - Creating interactive documentary films that allow viewers to actively engage with the content and gain a deeper understanding of the subject matter.
3. Virtual Reality for Fundraising - Leveraging virtual reality to create impactful fundraising campaigns that allow donors to experience firsthand the challenges faced by the beneficiaries.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations can use virtual reality to increase empathy among donors and raise awareness for their causes.
2. Film and Entertainment - The film and entertainment industry can explore the use of virtual reality to create interactive and immersive documentary experiences.
3. Fundraising and Philanthropy - Fundraising and philanthropy organizations can embrace virtual reality technology to enhance their campaigns and provide donors with unique and engaging experiences.
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