Sobrr Encourages Living in the Moment by Deleting Content After 24 Hours
Laura McQuarrie — August 1, 2014 — Tech
References: itunes.apple & sobrr.me
Looking back on your old social media posts may make you shake your head at some of the messages or photos you once shared, and as much as it's fun to document great experiences, the Sobrr app is about living in the now.
With the free-to-download Sobrr iOS app, you can build up a network of friends, share photos and chat—but you'll have to start from scratch again every 24 hours, as the app starts fresh with a clean slate each day. The app encourages being impulsive, egging users on to do that thing they've always dreamed of doing, or moving on from friendships to meet new and exciting groups of people every day. However, if you really do bond with some other people with a zest for adventure, it's possible to add them as permanent members to your "Crew."
With the free-to-download Sobrr iOS app, you can build up a network of friends, share photos and chat—but you'll have to start from scratch again every 24 hours, as the app starts fresh with a clean slate each day. The app encourages being impulsive, egging users on to do that thing they've always dreamed of doing, or moving on from friendships to meet new and exciting groups of people every day. However, if you really do bond with some other people with a zest for adventure, it's possible to add them as permanent members to your "Crew."
Trend Themes
1. Impulsive Social Networking - Opportunity for creating social networking platforms that encourage users to live in the moment and spontaneously connect with others.
2. Temporary Content Sharing - Potential for apps that allow users to share content for a limited time, promoting a sense of urgency and novelty.
3. Fresh Start Mentality - Disruptive innovation opportunity to develop apps that reset daily, fostering a renewed focus on present experiences and connections.
Industry Implications
1. Social Media - Opportunity for social media platforms to adopt features that embrace temporary content sharing and impulsive interactions.
2. Mobile Apps - Potential for mobile app developers to create platforms that encourage users to break from established routines and seek new experiences.
3. Personal Growth - Opportunity to create platforms that promote personal growth by encouraging users to regularly engage in novel activities and meet new people.
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