The Indiegogo App Helps the Social Platform Expand Its Reach
Meghan Young — July 31, 2014 — Tech
References: itunes.apple & fastcompany
The Indiegogo app is a great tool for those both looking for funds and looking to fund. Recently launched, the mobile companion to the website will help the company expand its reach. Since it is a direct competitor with Kickstarter, this is a smart move indeed. The Indiegogo app will allow people to monitor and promote campaigns, send messages, make donations, post photos and updates as well as find new projects based on preferred categories, right at the users' fingertips.
The design of the Indiegogo app is clean and easy to use. Indiegogo CEO Slava Rubin says, "This year has been one of tremendous growth for us and we’re investing heavily to continue improving Indiegogo for mobile users globally."
The design of the Indiegogo app is clean and easy to use. Indiegogo CEO Slava Rubin says, "This year has been one of tremendous growth for us and we’re investing heavily to continue improving Indiegogo for mobile users globally."
Trend Themes
1. Mobile Crowdfunding Platforms - The development of mobile applications for crowdfunding platforms provides users with easier access and greater convenience, leading to potential increased usage and growth opportunities for the industry.
2. Direct Competitor Development - The introduction of the Indiegogo app creates a more competitive crowdfunding landscape, leading to opportunities for innovation and improvement within the industry.
3. Expanding Reach Through Mobile Applications - Creating mobile apps for existing crowdfunding platforms can lead to expanded user reach and increased exposure to potential campaigns and donors.
Industry Implications
1. Crowdfunding - The crowdfunding industry could capitalize on the growing trend of mobile crowdfunding, potentially attracting new users and donors, and creating more opportunities for successful fundraising efforts.
2. Mobile Application Development - As more companies invest in developing mobile applications to complement existing platforms, there will be increased demand for innovative solutions, providing opportunities for businesses in the mobile application development industry.
3. Social Networking Platforms - The addition of crowdfunding features to social networking platforms can create new opportunities for companies to engage with users and foster a sense of community while promoting charitable giving and fundraising campaigns.
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