Young Hollywood Open Road Campaign
mediterranean — April 24, 2008 — Lifestyle
In a bid to reach out to the cool young crowd, Wal-Mart utilized the hippest names in young Hollywood to promote the Brand Ocean Pacific (Op) spring/summer 2008 line. The line will launch next month exclusively in Wal-Mart stores and its online store.
The hip marketing campaign features seven rising Hollywood stars: Pete Wentz, Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Corbin Bleu and Wilmer Valderrama in a fun beach shoot. Photographer Larry Bartholomew shot the campaign at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA.
The hip marketing campaign features seven rising Hollywood stars: Pete Wentz, Rumer Willis, Kristin Cavallari, Christina Milian, Josie Maran, Corbin Bleu and Wilmer Valderrama in a fun beach shoot. Photographer Larry Bartholomew shot the campaign at the Will Rogers State Park beach in Pacific Palisades, CA and Blue Cloud Ranch in Santa Clarita, CA.
Trend Themes
1. Celebrity Endorsements for Low-cost Brands - Opportunities for low-cost brands to leverage celebrity endorsements to attract young customers.
2. Low-cost Retail Innovation - Innovative strategies to market low-cost products to young audiences and stay relevant in the market.
3. Affordable Fashion for Young Adults - Trend towards affordable fashion for young adults that allows them to keep up with the latest fashion trends without breaking the bank.
Industry Implications
1. Retail Industry - Opportunities for low-cost retailers to leverage celebrity endorsements to attract young customers.
2. Fashion Industry - Innovative strategies to market affordable fashion to young adults and stay relevant in the industry.
3. Entertainment Industry - Effective utilization of rising Hollywood stars to attract young customers to products that are in line with their interests.
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