Headless G.I. Joe Movie Ads Pique Curiosity
Christina Butty — May 20, 2009 — Celebs
References: gijoemovie.net
A slew of advertising has gone into promoting the new G.I Joe movie. Some of the more eye catching posters show the characters in full costume with parts of their faces missing, creating an air of mystery.
No doubt this is a response to all of the rumors and gossip that have surrounded the G.I Joe movie for years.
Implications - Ads like this generate curiosity and insatiable anticipation, and this is definitely an advantage when looking to build up consumer excitement for an upcoming release. Whether it is fashion, entertainment or some other kind of commodity, companies that appeal to their consumer's curiosity definitely are on the right track towards cultivating an irresistible demand for their products.
No doubt this is a response to all of the rumors and gossip that have surrounded the G.I Joe movie for years.
Implications - Ads like this generate curiosity and insatiable anticipation, and this is definitely an advantage when looking to build up consumer excitement for an upcoming release. Whether it is fashion, entertainment or some other kind of commodity, companies that appeal to their consumer's curiosity definitely are on the right track towards cultivating an irresistible demand for their products.
Trend Themes
1. Mystery Marketing - Creating curiosity through mysterious marketing efforts like faceless character posters can build excitement for product releases.
2. Intriguing Advertising - Intriguing ads that reveal just enough about a product may generate more buzz than traditional marketing techniques.
3. Unconventional Branding - Using unique and unconventional branding, like headless G.I Joe posters, can create a memorable impression on consumers.
Industry Implications
1. Movie and Entertainment - Movie studios and entertainment companies can generate buzz and anticipation for releases by utilizing mysterious marketing techniques.
2. Fashion and Apparel - Fashion and apparel companies can use intriguing and unconventional advertising campaigns to differentiate their brand and generate interest in their products.
3. Consumer Technology - Consumer technology companies may benefit from using unique and memorable marketing techniques to create excitement for upcoming product releases.
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