Le Creative Sweatshop Makes You 'Think Outside the Parking Box'
Meghan Young — September 23, 2009 — Autos
References: lecreativesweatshop & designboom
Together with DesignBoom.com, Nissan is holding a ‘Think Outside the Parking Box’ competition and has commissioned Le Creative Sweatshop to campaign the advertising rat race. Known for their usage of paper creations, it’s no surprise that they’ve chosen to incorporate them into their concept.
Focused around the Nissan Quashqai, Le Creative Sweatshop’s ‘Think Outside the Parking Box’ campaign definitely drives home the idea of ‘urban proof’ (the car’s tagline). If an explosion of colored paper crafts won’t damage this car, I don’t know what will! Ok, I think maybe the idea is an explosion of creativity. Either way, it’s sure to draw in competitors and at the end of the day, that’s all Nissan wants.
Focused around the Nissan Quashqai, Le Creative Sweatshop’s ‘Think Outside the Parking Box’ campaign definitely drives home the idea of ‘urban proof’ (the car’s tagline). If an explosion of colored paper crafts won’t damage this car, I don’t know what will! Ok, I think maybe the idea is an explosion of creativity. Either way, it’s sure to draw in competitors and at the end of the day, that’s all Nissan wants.
Trend Themes
1. Paper Craft Advertising - Opportunity for advertisers to incorporate paper creations in their campaigns to create visually impactful and engaging content.
2. Urban-proof Concept - Opportunity for car manufacturers to promote the durability and resilience of their vehicles in urban environments through creative and innovative campaigns.
3. Creative Competitions - Opportunity for brands to harness the power of competitions to engage consumers and generate buzz around their products or services.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertisers to explore new ways of incorporating paper craft in their campaigns and capturing audience attention.
2. Automotive - Disruptive innovation opportunity for car manufacturers to showcase the urban-proof features and durability of their vehicles through creative campaigns and experiential marketing.
3. Marketing - Disruptive innovation opportunity for brands to leverage creative competitions as a strategy to engage consumers, generate brand awareness, and drive customer participation.
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