Alex Covert — October 2, 2007 — Lifestyle
References: contests.petsmart & trendhunter
Keep your clothes on! This photo is for your pets. Submit a photo of your pet dressed up for Halloween and you could win a PetSmart gift card in the amount of $10, $25, or $150. The contest runs from Sept. 17 to Oct. 14. Visit Petsmart starting Oct. 22 to cast your vote.
Implications - The pet products and services industry is no longer based on the basic maintenance and good health of a pet, but the personification and individualism of each animal as a being. Thus, companies are releasing pet products that add a human element to their being, including costumes, clothing, and luxury food and accessories.
Implications - The pet products and services industry is no longer based on the basic maintenance and good health of a pet, but the personification and individualism of each animal as a being. Thus, companies are releasing pet products that add a human element to their being, including costumes, clothing, and luxury food and accessories.
Trend Themes
1. Pet Costume Contests - The rising interest in costuming pets during Halloween offers opportunities for companies to create innovative pet costume products and accessories.
2. Human-like Pet Products - The increasing demand for pet products that add a human element to animals creates opportunities for companies to introduce unique, personalized and whimsical pet products and services.
3. Individualistic Pet Ownership - The trend of regarding pets as individual beings rather than mere accessories provides opportunities for companies to create products and services that cater to the unique needs and personalities of pets.
Industry Implications
1. Pet Retail Industry - The pet product manufacturers and retailers can leverage the trend of pet costume contests to develop merchandise and accessories that improve the pet ownership experience.
2. Animal Health and Wellness Industry - The trend of individualistic pet ownership provides opportunities for companies in the pet healthcare and wellness industry to develop treatment and other services that cater to the unique needs of pets.
3. Luxury Pet Industry - The emergence of unique and personal pet products drives growth opportunities for the luxury pet industry, from premium pet food and accessories to customized grooming services.
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