HSBC is Launching a New AI Reward Program to Target Customers
Justin Lam — May 2, 2018 — Tech
References: digiday
London-based bank HSBC has recently partnered with Maritz Motivation Solutions in an effort to enact an AI rewards program. The new AI-powered system will work by reading customer data to predict how users may redeem their credit card points. By leveraging this information, HSBC will be able to market certain categories to its customers, including travel, merchandise, gift cards or cash. This new AI rewards program will function a little like targeted advertising but will be more focused as it relies on information garnered from credit card use.
This will be the first rewards program offered by HSBC and the bank is hoping the expertise of Maritz Motivation Solutions will help better tailor the service towards customers. Maritz Motivation Solutions, a provider of loyalty programs to various companies, will help the bank promote the new AI-powered service to clients and will aid HSBC in calculating the percentage of customers likely to redeem items from different categories.
Image Credit: HSBC
This will be the first rewards program offered by HSBC and the bank is hoping the expertise of Maritz Motivation Solutions will help better tailor the service towards customers. Maritz Motivation Solutions, a provider of loyalty programs to various companies, will help the bank promote the new AI-powered service to clients and will aid HSBC in calculating the percentage of customers likely to redeem items from different categories.
Image Credit: HSBC
Trend Themes
1. AI-powered Rewards Programs - Using AI to predict and personalize credit card rewards based on customer data presents an opportunity for banks to increase customer engagement and satisfaction.
2. Tailored Targeted Advertising - Leveraging credit card usage data to deliver targeted advertisements for specific categories such as travel, merchandise, gift cards, or cash can improve the effectiveness of marketing campaigns.
3. Partnerships for Program Enhancement - Collaborating with loyalty program providers or AI experts can enhance the capabilities of rewards programs, enabling better customization and increasing customer loyalty.
Industry Implications
1. Banking - Implementing AI-powered rewards programs can revolutionize the banking industry by offering more personalized and valuable services to customers.
2. Loyalty Programs - Integrating AI into loyalty programs can optimize rewards offerings, increasing customer engagement and retention.
3. Advertising and Marketing - Utilizing AI to target and deliver personalized advertisements based on customer credit card data can improve marketing effectiveness and drive higher conversion rates.
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