Bitcoin Coffee Makes Products Targeted Towards Crypto Traders
Laura McQuarrie — June 11, 2018 — Marketing
References: blockchaincoffee & packagingoftheworld
Blockchain Coffee sets itself apart as an online coffee store that specifically caters to cryptocurrency traders. Beyond offering products like a medium roast 'Bitcoin Blend' and a dark 'Ethereum Roast,' Blockchain Coffee provides verified customers access to a "private chat server for crypto and coffee enthusiasts." When Blockchain Coffee officially launches this summer, consumers can expect to be able to make payments in Bitcoin.
To unite the unlikely combination of coffee and cryptocurrency, designer Stefan Andries developed an identity and packaging design that integrates a symbol and pattern with a natural, ancient feel that's approachable and not too technical.
A number of cryptocurrency-inspired physical products are now being introduced to consumers, including everything from fast food chicken buckets to health beverages and collectible luxury pens.
To unite the unlikely combination of coffee and cryptocurrency, designer Stefan Andries developed an identity and packaging design that integrates a symbol and pattern with a natural, ancient feel that's approachable and not too technical.
A number of cryptocurrency-inspired physical products are now being introduced to consumers, including everything from fast food chicken buckets to health beverages and collectible luxury pens.
Trend Themes
1. Cryptocurrency-inspired Products - Disruptive innovation opportunity: Develop unique physical products that incorporate cryptocurrency symbols or themes to appeal to crypto traders.
2. Crypto-trader-focused Services - Disruptive innovation opportunity: Create specialized services that cater to the needs of cryptocurrency traders, such as exclusive access to chat servers or platforms for cryptocurrency and related discussions.
3. Blockchain-based Payment Integration - Disruptive innovation opportunity: Explore integrating blockchain technology and accepting cryptocurrencies as a form of payment for products or services to tap into the growing market of crypto users.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce cryptocurrency-themed food and beverage products to attract crypto traders and enthusiasts.
2. E-commerce - Disruptive innovation opportunity: Create specialized online marketplaces or platforms that cater to the needs of the cryptocurrency community, offering unique products and services.
3. Payment Processing - Disruptive innovation opportunity: Develop payment processing solutions that seamlessly integrate blockchain technology and enable businesses to accept cryptocurrencies as a form of payment.
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