The Razer Softminer Program Uses Idle PCs to Gather Cryptocurrency
Justin Lam — December 17, 2018 — Tech
References: razer & motherboard.vice
Razer is perhaps best known for its high-end computer peripherals, but the company has decided to shift some of its focus to cryptocurrency with its new Razer Softminer program. Inviting users to take part in the program, Razer's new initiative will utilize people's idle computers to generate cryptocurrency, while rewarding users with store credit. The credit will be known as Silver and can be redeemed for a discount on Razer products. Gamers can also earn Silver through Razer Cortex, a performance-boosting desktop app that rewards Silver for simply playing games.
The Softminer program will be run in partnership with GammaNow, a gaming-centric platform where users mine crypto with their idle machines. According to Razer spokesperson Kevin Allen, "the cryptocurrency that’s being mined through this program is not touching Razer’s hands nor the user’s hands.” The amount of Silver gathered by the user will be proportionate to the GPUs the PC has and how long it is running for.
The Softminer program will be run in partnership with GammaNow, a gaming-centric platform where users mine crypto with their idle machines. According to Razer spokesperson Kevin Allen, "the cryptocurrency that’s being mined through this program is not touching Razer’s hands nor the user’s hands.” The amount of Silver gathered by the user will be proportionate to the GPUs the PC has and how long it is running for.
Trend Themes
1. Crypto-mining Rewards - Gamifying crypto-mining through rewards programs creates an incentivized network of miners.
2. Idle Computations - Idle computations for cryptocurrency mining is a cost-efficient use of resources.
3. Partnerships and Alliances - Creating strategic alliances with gaming-centric platforms can increase the scope of a rewards program.
Industry Implications
1. Gaming - Gaming companies can utilize idle PC processing power for their own platforms while incentivizing users with rewards.
2. Cryptocurrency - Crypto-mining rewards programs offer a cost-efficient alternative to traditional computing power for blockchain-powered industries (e.g. finance, logistics etc.)
3. Consumer Electronics - Consumer electronic brands like Razer can leverage cryptocurrency to build a stronger ecosystem and expand their range of products and services.
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