PayPal, eBay & MillerCoors Step Up to #BeatCancer
Marissa Brassfield — October 17, 2009 — Social Good
References: beatcancereverywhere & mashable
PayPal, eBay and MillerCoors are looking to use Twitter for some large-scale fundraising at the Blog World Expo using the hashtag #beatcancer. The corporations have pledged to donate a penny for every tweet, blog post and Facebook mention that includes #beatcancer.
According to Mashable, #beatcancer organizers are looking to break a Guinness Book World Record for the distribution of the largest mass message through social media. The #beatcancer fundraising effort is only in effect for today, Saturday, so if you haven’t done so already, send your #beatcancer tweet, blog post or Facebook update!
According to Mashable, #beatcancer organizers are looking to break a Guinness Book World Record for the distribution of the largest mass message through social media. The #beatcancer fundraising effort is only in effect for today, Saturday, so if you haven’t done so already, send your #beatcancer tweet, blog post or Facebook update!
Trend Themes
1. Social Media Fundraising - The use of social media platforms as a tool for large-scale fundraising campaigns through hashtags, tweets, and Facebook updates.
2. Collaborative Corporate Philanthropy - Collaborative philanthropy efforts between corporations with the use of social media platforms to fundraise for a cause.
3. Guinness Record Breaking Through Social Media - The use of social media to break world records and generate publicity for a cause or event.
Industry Implications
1. Social Media Platforms - Opportunities for social media platforms to offer specialized tools to support social fundraising campaigns.
2. Corporate Social Responsibility - Opportunities for companies to engage in collaborative philanthropy through social media campaigns to build social capital and contribute to social good.
3. Event Management - Opportunities for event management companies to use social media as a tool to fundraise, break world records and generate publicity for causes and events.
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