Makeup products with formulas that transform upon use are increasingly common
Implications - Makeup products that turn from cream formulas into powders offer a diverse and distinct selling point in a highly saturated market. The transforming quality of such products caters to consumers seeking novelty in their purchase decisions, while also streamlining the makeup application process by removing some of the steps involved.
Workshop Question - How could your brand streamline one of its offerings, or the path to purchase, in a unique way?
Trend Themes
1. Cream-to-powder Formulas - Cream-to-powder formulas in makeup products are increasingly popular due to their novelty and streamlining application process.
2. Expanded Makeup Shades - Beauty brands are expanding their makeup shade offerings to increase WOC makeup options and redefine what is considered "nude."
3. Influencer-created Cosmetics - Collaborations with beauty influencers are becoming more common in the cosmetics industry, leading to unique multi-use palettes and product offerings.
Industry Implications
1. Beauty - The beauty industry is evolving to cater to diverse skin tones and product novelty.
2. Cosmetics - Cosmetics brands are adopting new formulas, such as cream-to-powder, and incorporating them into multiple makeup products.
3. Influencer Marketing - Collaborating with influencers allows for unique product offerings and exposure to their respective audiences.
