The 'Counter' Make-Up App Helps You Find Your Perfect Shade of Lipstick
Ellen Smith — June 22, 2017 — Business
If you've always wanted to find the perfect shade of lipstick, but struggle with in-store selection, the 'counter' make-up app might be for you. This app was designed to help make-up wearers virtually experiment with different shades and colors without having to make a monetary commitment.
Simply select the shade you want, point the camera at your face, and browse through the wide selection of colors available. The brands offered are dependent on where you live -- if you live in the United States, you can expect to see big brand names like Pixel Cosmetics, GlamGlow, Stila, and Clarins. Users are also provided the option to purchase the lipstick directly through the app, making for a simplified shopping experience.
The 'counter' make-up app allows for a customized retail experience that eliminates hassle and enhances consumer convenience.
Simply select the shade you want, point the camera at your face, and browse through the wide selection of colors available. The brands offered are dependent on where you live -- if you live in the United States, you can expect to see big brand names like Pixel Cosmetics, GlamGlow, Stila, and Clarins. Users are also provided the option to purchase the lipstick directly through the app, making for a simplified shopping experience.
The 'counter' make-up app allows for a customized retail experience that eliminates hassle and enhances consumer convenience.
Trend Themes
1. Virtual Make-up Try On - The trend of virtual make-up try-on apps allows consumers to experiment with different shades and colors without making a purchase, enhancing the retail experience.
2. Personalized Beauty - Customized lipstick apps provide users with a personalized beauty experience, allowing them to find their perfect shade and tailor their beauty routine.
3. Simplified Shopping - Apps like 'counter' make-up app streamline the shopping process by allowing users to purchase products directly through the app, eliminating the need for separate online or in-store transactions.
Industry Implications
1. Beauty - The beauty industry can leverage customized lipstick apps to offer personalized products and enhance the shopping experience for consumers.
2. Retail - The retail industry can integrate virtual make-up try-on technologies to bridge the gap between in-store and online shopping, offering customers a more interactive way to shop.
3. Technology - The development of advanced image recognition and augmented reality technologies for customized lipstick apps represents a disruptive innovation opportunity for the technology industry.
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