Erborian's Beauty Sleep Mask Transforms a BB Mask for Night Use
Laura McQuarrie — June 18, 2016 — Fashion
References: uk.erborian & thebay
While there are plenty of BB cream cosmetics that are suited for use during the day, this Korean-inspired beauty sleep mask from Erborian is designed to be used by women as a part of an overnight treatment.
The Sleeping BB Mask is made with traditional herbs from Asia and improves the skin by leaving it softer, less fatigued and more moisturized, without the heavy feeling from a greasy formula. The product is also described as an "Energy Blast Night Face Mask" that will leave the skin feeling rejuvenated and fresh-feeling in the morning.
There is now a large market for low-maintenance beauty products like this one that can be applied and left to work on their own without much effort on behalf of the consumer.
The Sleeping BB Mask is made with traditional herbs from Asia and improves the skin by leaving it softer, less fatigued and more moisturized, without the heavy feeling from a greasy formula. The product is also described as an "Energy Blast Night Face Mask" that will leave the skin feeling rejuvenated and fresh-feeling in the morning.
There is now a large market for low-maintenance beauty products like this one that can be applied and left to work on their own without much effort on behalf of the consumer.
Trend Themes
1. Low-maintenance Beauty - Capitalizing on the growing demand for beauty products that require minimal effort from the consumer.
2. Herbal Skincare - Meeting the demand for natural and traditional skincare ingredients that deliver effective results.
3. Nighttime Beauty Rituals - Catering to consumers who seek products specifically designed to enhance their nighttime skincare routine.
Industry Implications
1. Beauty and Skincare - Exploring innovative formulations and ingredients, such as herbal extracts, to create products that meet the evolving needs of consumers.
2. Cosmetics - Integrating multi-functional products, like Erborian's Sleeping BB Mask, that offer both skincare benefits and cosmetic coverage.
3. Wellness - Creating opportunities to merge beauty routines with self-care practices, focusing on overnight treatments that promote relaxation and rejuvenation.
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