The Knot's 'Newlywed Fund' Helps Couples Save for Renovations and Trips
Riley von Niessen — August 23, 2017 — Lifestyle
For many couples, life following their wedding day isn't always set in stone, as many have large renovations planned, or romantic getaways that'll give them a chance to escape from the stress that wedding planning brings -- making The Knot's 'Newlywed Fund' especially useful.
Although The Knot also offers more traditional gift registries that allow guests to explore a number of different retailers, The Newlywed Fund gives guests the chance to contribute to everything from an adventurous hiking tour or a relaxing spa day at a resort, to a full kitchen remodel.
When guests contribute to a group gift idea that's listed on the site, the couple automatically receives the money in their bank account. As The Knot tracks these contributions for the couple, they can make sure to thank their guests for their generosity.
Although The Knot also offers more traditional gift registries that allow guests to explore a number of different retailers, The Newlywed Fund gives guests the chance to contribute to everything from an adventurous hiking tour or a relaxing spa day at a resort, to a full kitchen remodel.
When guests contribute to a group gift idea that's listed on the site, the couple automatically receives the money in their bank account. As The Knot tracks these contributions for the couple, they can make sure to thank their guests for their generosity.
Trend Themes
1. Wedding Gift Registries - Personalizing wedding gift registries for different tastes, preferences and needs leaves opportunity for new disruptive innovations.
2. Experience-based Gifting - Creating unique experience-based gifting options represent a space for disruptive innovators to come in and offer something relevant and memorable for all parties involved.
3. Financial Planning Tools - Enhancing financial planning tools and platforms like The Knot's 'Newlywed Fund' could offer insight to couples and potential newlyweds seeking to finance their future goals.
Industry Implications
1. Wedding Planning and Registry Services - Essential services and add-ons for wedding planners, such as customizable registry and gift list tools and support, have space for improvement and innovation.
2. Travel and Leisure - Disruptive innovations in travel and leisure are always welcome as newlyweds seek out unique and memorable honeymoon and trip experiences.
3. Banking and Financial Services - Innovative banking and financial services designed to maximizes and couples’ and families' money could offer a unique selling proposition to businesses, such as The Knot, seeking to integrate financial services with their wedding planning services.
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