Automakers are standardizing smart connected technologies for road safety
Trend - Automakers are implementing and standardizing connected technologies, such as road-sensing services, in-vehicle network connections, and multi-vehicle communications. These services allow vehicles to actively identify nearby drivers and offer real-time GPS services for emergency operators.
Insight - While not all drivers have access to self-driving automobiles, the connected technology that led to autonomous driving offers utility to all drivers. Drivers continuously strive for increased safety and security of themselves and their passengers, leading to automakers implementing and standardizing connected security features. These features improve active road safety by communicating with other vehicles, and offer improved emergency response services with real-time GPS technology.
Insight - While not all drivers have access to self-driving automobiles, the connected technology that led to autonomous driving offers utility to all drivers. Drivers continuously strive for increased safety and security of themselves and their passengers, leading to automakers implementing and standardizing connected security features. These features improve active road safety by communicating with other vehicles, and offer improved emergency response services with real-time GPS technology.
Workshop Question - What emerging technologies could be repurposed to benefit your industry?
Trend Themes
1. Standardization of Connected Technologies - Automakers are standardizing connected technologies, such as road-sensing services and multi-vehicle communications, which present innovation opportunities in active road safety and emergency response services.
2. Augmented Reality Integration - The integration of augmented reality technology in road vehicles can offer opportunities to create immersive Metaverse-like experiences for passengers and offer a unique ridesharing service where the driver's seat is also vacant.
3. Connected Vehicular Safety Systems - The implementation of new technologies such as Audi's C-V2X, which utilizes cellular communications to improve road safety, presents disruption opportunities in the development of autonomous vehicles with integrated safety systems.
Industry Implications
1. Automotive Industry - The automotive industry can reference the trend of standardizing connected technologies to offer improved safety features and emergency response services in their vehicles.
2. Telecommunications Industry - The telecommunications industry can reference the trend of connected vehicular safety systems and the launch of private 5G networks to create innovative solutions for the integration of autonomous vehicles and mobile networks.
3. Entertainment Industry - The entertainment industry can reference the trend of augmented reality integration in road vehicles to develop immersive Metaverse-like experiences and unique ridesharing services.
