LeSportsac x Pac-Man Introduces a Gaming Icon to Gen Z
Laura McQuarrie — February 25, 2022 — Fashion
References: lesportsac & adweek
A 40-year-old video game is being introduced to a new generation with the colorful backpacks, tote bags and accessories that make up the LeSportsac x Pac-Man collection. This collaboration includes fun items like bags in the shape of a Pac-Man ghost and CEO Thomas Becker says it is "a perfect interpretation of the retro and nostalgia-evoking collaborations that consumers are longing for today."
This collaboration takes Gen Z back in time, well before the arrival of the metaverse, and to discover the fun and simplicity of in-game universes. With bags and accessories that are packed with nostalgic references, the collection takes cues from modern gaming to offer styles that will be appreciated by multiple generations, including gamers young and old.
This collaboration takes Gen Z back in time, well before the arrival of the metaverse, and to discover the fun and simplicity of in-game universes. With bags and accessories that are packed with nostalgic references, the collection takes cues from modern gaming to offer styles that will be appreciated by multiple generations, including gamers young and old.
Trend Themes
1. Nostalgia-inspired Fashion - The LeSportsac x Pac-Man collection is an example of how fashion brands can tap into nostalgia-themed collaborations to attract customers and revisit older pop-culture references.
2. Cross-generational Marketing - The LeSportsac x Pac-Man collection demonstrates how marketers can create products appealing to multiple age groups simultaneously with a game that appeals to both younger and older gamers.
3. Retro Gaming Revivals - The LeSportsac x Pac-Man collection reveals the potential of retro gaming to connect with contemporary cultures by translating a classic arcade game character into modern fashion accessories.
Industry Implications
1. Fashion Retail - The LeSportsac x Pac-Man collection presents an opportunity for fashion retailers to unlock the potential of vintage elements in their designs and reach various age groups with retro-themed products.
2. Gaming - The LeSportsac x Pac-Man collection creates an opportunity for gaming companies to introduce older games to a younger audience and offer fresh content that appeals to different age groups.
3. Licensing and Merchandising - The LeSportsac x Pac-Man collection provides an opportunity for licensing and merchandising firms to explore the potential of classic video game brands with various marketable products, such as fashion accessories and homewares.
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