Colgate Shipment Boxes are Improving Oral Hygiene Education
Alyson Wyers — June 27, 2014 — Marketing
References: colgatepalmolive & psfk
In an effort to teach the youth of Myanmar about dental care, Colgate is printing oral hygiene education on their packaging.
The new campaign targets young people about the importance of taking care of one's teeth while also providing educational material. To effectively reach those living in poor, inaccessible rural communities, the toothpaste company is making clever use of cardboard boxes typically used for their distribution purposes. When new shipments come in, store owners can take the packaging to local schools, offering students the chance to improve their oral hygiene education. With Myanmar's trade borders being recently opened, Colgate wanted to take the opportunity to give back, as it was one of the first brands introduced to the area.
The boxes use traditional Burmese-style illustrations to turn packaging into education.
The new campaign targets young people about the importance of taking care of one's teeth while also providing educational material. To effectively reach those living in poor, inaccessible rural communities, the toothpaste company is making clever use of cardboard boxes typically used for their distribution purposes. When new shipments come in, store owners can take the packaging to local schools, offering students the chance to improve their oral hygiene education. With Myanmar's trade borders being recently opened, Colgate wanted to take the opportunity to give back, as it was one of the first brands introduced to the area.
The boxes use traditional Burmese-style illustrations to turn packaging into education.
Trend Themes
1. Oral Hygiene Education - Colgate's educational toothpaste packaging campaign emphasizes the importance of dental care for the youth.
2. Innovative Packaging - Colgate's clever use of cardboard boxes for educational purposes demonstrates the potential for packaging to be an educational tool.
3. Community Outreach - Colgate's distribution of packaging to local schools in rural communities highlights the power of community involvement in promoting oral hygiene education.
Industry Implications
1. Oral Care Products - The educational toothpaste packaging campaign by Colgate presents an opportunity for other oral care product companies to incorporate educational messaging on their packaging.
2. Packaging and Printing - The innovative use of cardboard boxes for educational purposes in Colgate's campaign opens up possibilities for packaging and printing companies to develop similar educational initiatives.
3. Education and Training - Colgate's partnership with local schools highlights the potential for educational institutions to collaborate with consumer goods companies to enhance educational experiences.
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