American Airlines' Amenities Are Branded to Show Off Heritage Airlines
Laura McQuarrie — February 5, 2015 — World
References: mashable & luxurylaunches
In order to show off how air travel is rapidly changing, American Airlines is now giving out nostalgic amenity kits to passengers who are flying in first and business class. The limited edition kits feature the colors and logos of airlines like AirCal, America West, Reno Air and US Airways, representing the consolidation of airlines over the last decade or so.
In addition to being coveted for their novelty designs, the kits are full of eco-friendly products from Red Flower that travelers will definitely want to get their hands on. The kits include socks, eye masks, toothbrushes, toothpaste, mouthwash, earplugs, pens, tissues, lip balms and wipes. You'll even find headphone covers for the Bose QuietComfort Acoustic Noise Cancelling devices that are provided in-flight.
In addition to being coveted for their novelty designs, the kits are full of eco-friendly products from Red Flower that travelers will definitely want to get their hands on. The kits include socks, eye masks, toothbrushes, toothpaste, mouthwash, earplugs, pens, tissues, lip balms and wipes. You'll even find headphone covers for the Bose QuietComfort Acoustic Noise Cancelling devices that are provided in-flight.
Trend Themes
1. Nostalgic Amenity Kits - The retro designs of American Airline's amenity kits provide an opportunity to tap into consumer's sentimentality for the past.
2. Eco-friendly Travel Products - The inclusion of eco-friendly products in American Airline's amenity kits reflect a growing trend towards sustainability in the travel industry.
3. Branded Design Collaborations - The partnership between American Airlines and Red Flower showcases a trend of collaborating with brands for unique product offerings.
Industry Implications
1. Airline Industry - Airlines can leverage the trend of nostalgic amenity kits to differentiate their brand and provide a unique travel experience for passengers.
2. Eco-friendly Product Industry - Inclusion of eco-friendly products in amenity kits presents an opportunity for sustainable product companies to partner with airlines and offer unique solutions to travelers.
3. Design Industry - Designers and brands can collaborate with airlines to create unique and branded amenity kits that are both functional and nostalgic.
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