Peppersmith Tingz Packaging Bears Teeth for Mouthy Marketing
Amelia Roblin — May 3, 2013 — Lifestyle
References: bandb-studio & lovelypackage
Despite the mildly aggressive look of the pointy teeth on Peppersmith Tingz packaging, this brand actually offers consumers a dental-friendly treat. A pair of big-mouthed monsters are the faces of two different varieties of the xylitol-containing confectioneries and, somewhat unexpectedly, the characters are quite approachable.
B&B Studio of the United Kingdom drew up the endearing duo: Floyd and Bowie. The yellow and red beasts are completely covered in fur, and they each have a set of googly eyes, a heart-shaped tongue and a series of sharp pearly-whites.
The natural wood sugar sweets have been approved by the British Dental Health Foundation as good for oral hygiene, and this perk is suggested boldly in the flawless munchers of Peppersmith Tingz packaging. The mouthiness was explored even more playfully in the cartons that open like the creatures' jaws.
B&B Studio of the United Kingdom drew up the endearing duo: Floyd and Bowie. The yellow and red beasts are completely covered in fur, and they each have a set of googly eyes, a heart-shaped tongue and a series of sharp pearly-whites.
The natural wood sugar sweets have been approved by the British Dental Health Foundation as good for oral hygiene, and this perk is suggested boldly in the flawless munchers of Peppersmith Tingz packaging. The mouthiness was explored even more playfully in the cartons that open like the creatures' jaws.
Trend Themes
1. Dental-friendly Packaging - The aggressive but approachable design of Peppersmith Tingz packaging presents an opportunity for dental-friendly confectionery brands to create bold and playful packaging that highlights the oral health benefits of their products.
2. Character-based Branding - The use of endearing monster characters like Floyd and Bowie in Peppersmith Tingz packaging demonstrates the potential for character-based branding in the confectionery industry, offering opportunities for brands to create memorable and distinctive packaging that resonates with consumers.
3. Playful Packaging Design - The cartons of Peppersmith Tingz that open like the creatures' jaws showcase the potential for playful and interactive packaging designs in the confectionery market, allowing brands to create unique and engaging experiences for consumers.
Industry Implications
1. Confectionery - The Peppersmith Tingz packaging demonstrates the potential for disruptive innovation in the confectionery industry, with opportunities to develop dental-friendly and creatively-designed products that stand out in the market.
2. Dental Health - The approval of Peppersmith Tingz by the British Dental Health Foundation highlights the opportunity for brands in the dental health industry to collaborate with confectionery brands to create oral health-friendly products that appeal to consumers.
3. Branding and Marketing - The success of Peppersmith Tingz's branding strategy opens up opportunities for branding and marketing professionals to explore the use of bold and memorable designs, characters, and interactive packaging to create impactful brand experiences.
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