'Honest Few' Rewards Users with Free Books for Sharing Their Favorites
References: honestfew & digitaltrends
Honest Few is attempting to do for literature what streaming services have done for television, movies, and music.
While apps like Spotify have fostered a culture of music discovery that is far more convenient and easy than any previous system of getting new music (likewise Netflix for movies and TV,) discovering books has been difficult. Honest Few harnesses social sharing to get people to read more books, and it incentivizes the process by offering free reads.
Rather than paying directly for books and e-books (which is already simple enough through services like Amazon,) Honest Few lets user turn their social media activity into good reads for the future. When browsing the service, users can buy books, but they also have the option of getting the book by Tweeting about it or liking it on Facebook.
While apps like Spotify have fostered a culture of music discovery that is far more convenient and easy than any previous system of getting new music (likewise Netflix for movies and TV,) discovering books has been difficult. Honest Few harnesses social sharing to get people to read more books, and it incentivizes the process by offering free reads.
Rather than paying directly for books and e-books (which is already simple enough through services like Amazon,) Honest Few lets user turn their social media activity into good reads for the future. When browsing the service, users can buy books, but they also have the option of getting the book by Tweeting about it or liking it on Facebook.
Trend Themes
1. Social Sharing Incentives - Opportunities for businesses to incentivize social sharing to promote their products or services.
2. Streamlining Book Discovery - Opportunities for businesses to create platforms that simplify the process for discovering new books.
3. Digital Rewards Programs - Opportunities for businesses to create digital rewards programs to entice customers to engage with and promote their brand online.
Industry Implications
1. Publishing - Publishing companies can create new book discovery platforms that use social media sharing to incentivize users and promote their books.
2. E-commerce - E-commerce companies can create digital rewards programs to incentivize social media sharing and promote their products.
3. Social Media Marketing - Social media marketing companies can offer services that help businesses to create social sharing incentives and rewards programs to engage and expand their online audience.
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