Self-driving vehicles are more successful when offering community benefits
Trend - Self-driving vehicles with community-benefitting purposes are helping brands in this industry create more acceptance for AVs. Brands are offering services like free autonomous transportation and senior delivery services that create positive experiences with autonomous vehicles.
Insight - The AV industry has faced both legal and cultural challenges entering the market, with everything from safety concerns to arguments about job losses preventing self-driving vehicles to be fully accepted by consumers and institutions. As the industry aims to address these challenges, creating positive local experiences helps build trust for autonomous tech.
Insight - The AV industry has faced both legal and cultural challenges entering the market, with everything from safety concerns to arguments about job losses preventing self-driving vehicles to be fully accepted by consumers and institutions. As the industry aims to address these challenges, creating positive local experiences helps build trust for autonomous tech.
Workshop Question - How could your brand create community-based experiences for its customers?
Trend Themes
1. Autonomous Community Services - Brands are offering autonomous services like senior deliveries and public transit pods to benefit local communities and build trust for autonomous tech.
2. Semi-autonomous Tourist Vehicles - Companies are designing semi-autonomous electric vehicles to provide tourists with convenient transportation options, such as touring around popular tourist destinations.
3. Customizable Autonomous Delivery Trucks - The concept of customizable autonomous delivery trucks opens up opportunities for businesses to have vehicles tailored to their specific needs, whether it's for groceries, goods delivery, or other purposes.
Industry Implications
1. Autonomous Vehicles - Business professionals in the autonomous vehicle industry can reference the trend of offering community services and customizable trucks to explore disruptive innovation opportunities.
2. Tourism and Hospitality - Professionals in the tourism and hospitality industry can reference the trend of semi-autonomous tourist vehicles to identify potential disruptive innovation opportunities in transportation services for tourists.
3. E-commerce and Retail - Entrepreneurs and professionals in the e-commerce and retail industry can explore the trend of customizable autonomous delivery trucks to envision disruptive innovation opportunities in last-mile delivery solutions.
