TEAMLTD and Coors Light Canada Collaborated for #ChillForChange
Riley von Niessen — October 6, 2020 — Social Good
References: teamltd
TEAMLTD and Coors Light Canada have joined forces for the release of a new line of loungewear that's perfect for the chilly nights ahead this season, with the comfortable pieces a part of the #ChillForChange initiative.
By raising funds through the loungewear sales, TEAMLTD and Coors Light Canada will donate 100 percent of all proceeds to charitable organizations in the country. When consumers check out, they'll be able to select the charity of their choice, with a selection of four distinct non-profits available. This includes Egale, Nature Trust BC, Banque alimentaire du Quebec, and the Black North Initiative.
The 'Made to Chill' collection is currently available online, with a selection of cozy hoodies, crewnecks, sweatpants, tanks, tees, and hats available.
Image Credit: TEAMLTD / Coors Light Canada
By raising funds through the loungewear sales, TEAMLTD and Coors Light Canada will donate 100 percent of all proceeds to charitable organizations in the country. When consumers check out, they'll be able to select the charity of their choice, with a selection of four distinct non-profits available. This includes Egale, Nature Trust BC, Banque alimentaire du Quebec, and the Black North Initiative.
The 'Made to Chill' collection is currently available online, with a selection of cozy hoodies, crewnecks, sweatpants, tanks, tees, and hats available.
Image Credit: TEAMLTD / Coors Light Canada
Trend Themes
1. Charitable Loungewear - Disruptive innovation opportunity: Collaborating with brands to create charitable branded loungewear to raise funds for charitable organizations.
2. #chillforchange - Disruptive innovation opportunity: Launching initiatives like #ChillForChange to engage consumers in giving back to their communities through purchases.
3. Direct Consumer Impact - Disruptive innovation opportunity: Providing consumers the option to select the charity of their choice at checkout to directly impact causes they care about.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborating with fashion brands to create charitable loungewear and engage consumers in philanthropy.
2. Alcohol - Disruptive innovation opportunity: Partnering with alcohol brands to create cause-related initiatives that promote responsible drinking and charitable giving.
3. Non-profit - Disruptive innovation opportunity: Exploring partnerships with non-profit organizations to create co-branded merchandise that raises funds for their causes.
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