St Giles Hotels' 'GO SOLO, GO ST GILES' Champions Solo Travel
Laura McQuarrie — February 14, 2018 — World
References: StGilesHotels & travellingsolo.au
'GO SOLO, GO ST GILES' is a new campaign from St Giles Hotels that targets the solo traveler, particularly women who want to have the best possible experience when traveling alone. St Giles Hotels launched a series of solo travel deals that cater to the specific needs of an individual.
As Abigail Tan-Giroud, St Giles Hotels’ Head of UK, USA and Europe describes: "Research indicates that solo travel is growing at double-digit pace in many of the cities where St Giles’ hotels are located. Our primary target market is the ‘wanderluster’ who is dreaming of visiting and exploring a city like London, New York, Kuala Lumpur or Sydney, but is a little apprehensive about whether they will feel comfortable and secure."
For those who book a GOSOLO package, the hotel offers a dedicated St Giles’ Pre-Arrival Solo Concierge Service, a solo travel welcome pack containing a custom street art-inspired backpack and other thoughtful gifts tailored to one's adventure.
As Abigail Tan-Giroud, St Giles Hotels’ Head of UK, USA and Europe describes: "Research indicates that solo travel is growing at double-digit pace in many of the cities where St Giles’ hotels are located. Our primary target market is the ‘wanderluster’ who is dreaming of visiting and exploring a city like London, New York, Kuala Lumpur or Sydney, but is a little apprehensive about whether they will feel comfortable and secure."
For those who book a GOSOLO package, the hotel offers a dedicated St Giles’ Pre-Arrival Solo Concierge Service, a solo travel welcome pack containing a custom street art-inspired backpack and other thoughtful gifts tailored to one's adventure.
Trend Themes
1. Solo Travel - The growing trend of solo travel among individuals offers opportunities for hotels to offer tailored packages and specific services to cater to solo travelers' needs.
2. Pre-arrival Concierge Service - The rise of personalized services, such as pre-arrival solo concierge services, can help hotels attract more solo travelers who are looking for a worry-free travel experience.
3. Female Solo Travel - The increase in female solo travel presents a chance for hotels to create specialized packages or amenities that cater to this demographic to make them feel safe and comfortable.
Industry Implications
1. Hospitality - The hospitality industry can benefit from the increasing trend of solo travel by offering personalized services and packages to attract more solo travelers.
2. Travel - Solo travel campaigns create opportunities for the travel industry to promote safe and engaging ways for individuals to experience the world.
3. Fashion and Accessories - Increased demand for specialized travel packages and amenities presents a potential opportunity for fashion and accessories brands to collaborate with hotels on customized travel gear and apparel.
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