The Non-Athletic Lululemon 'Like Nothing Bra' is for Daily Life
Laura McQuarrie — September 25, 2018 — Fashion
References: shop.lululemon & fastcompany
There are tons of sports bras that Lululemon has released over the past few decades and the technical athletic clothing retailer just released the Lululemon 'Like Nothing Bra' as one that's suited to everyday life.
Like many of the brand's ultra-comfortable pieces of yoga and running apparel, the Like Nothing Bra is designed to feel just like a second skin. While most bras designed for everyday use provide minimal support, this new Lululemon bra design is made to hold up against a small amount of impact—making it a comfortable, supportive alternative to wearing a sports bra on a daily bike ride or a fast-paced walk.
While many athletic brands are now fusing high-performance athletic apparel with stylish athleisure designs, this comfortable everyday bra is simply enhanced with sports-inspired features.
Like many of the brand's ultra-comfortable pieces of yoga and running apparel, the Like Nothing Bra is designed to feel just like a second skin. While most bras designed for everyday use provide minimal support, this new Lululemon bra design is made to hold up against a small amount of impact—making it a comfortable, supportive alternative to wearing a sports bra on a daily bike ride or a fast-paced walk.
While many athletic brands are now fusing high-performance athletic apparel with stylish athleisure designs, this comfortable everyday bra is simply enhanced with sports-inspired features.
Trend Themes
1. High-performance Everyday Bras - The development of high-performance everyday bras with sports-inspired features presents an opportunity for disrupting the lingerie industry.
2. Technical Athleisure Designs - The fusion of high-performance athletic apparel with stylish athleisure designs offers disruptive innovation opportunities in the fashion industry.
3. Comfortable, Supportive Alternatives - The creation of bras that provide both comfort and support for daily activities can disrupt the market for traditional everyday bras.
Industry Implications
1. Lingerie - The introduction of high-performance everyday bras can revolutionize the lingerie industry by catering to the needs of active individuals.
2. Fashion - The integration of technical athletic features into fashionable athleisure designs can disrupt the fashion industry and attract customers seeking both style and functionality.
3. Apparel - The development of comfortable, supportive alternatives to traditional everyday bras presents an opportunity to disrupt the apparel industry by offering innovative solutions for daily wear.
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