Molly T's Adjustable Sports Bra Boasts a Wrappable Design
Laura McQuarrie — April 3, 2019 — Life-Stages
References: wearmollyt & fastcompany
Most adjustable sports bras only offer straps that can be modified to create a better fit but Molly T's innovative and patented sports bra design is capable of being worn in a number of different ways to offer compression and comfort. The sports bra boasts a wrappable design that is secured under the arms, allowing the fabric to be adjusted to the exact level of compression needed for participating in sports or working out. The bra can also be worn on its own or as secondary support as needed.
While the Molly T bra's versatile design boasts high-performance features that appeal to many women, pregnant and nursing women in particular have been drawn to the unique style of the bra and the user-friendly features it offers.
While the Molly T bra's versatile design boasts high-performance features that appeal to many women, pregnant and nursing women in particular have been drawn to the unique style of the bra and the user-friendly features it offers.
Trend Themes
1. Versatile Sports Bra Designs - The adjustable compression bra trend presents an opportunity for manufacturers to create versatile sports bra designs that can be customized for different levels of compression and comfort.
2. Specialized Maternity and Nursing Bras - The innovative features of the Molly T adjustable sports bra make it an ideal option for pregnant and nursing women, suggesting a trend towards specialized maternity and nursing bras with adjustable compression features.
3. Customizable Supportive Undergarments - The wrappable design of the Molly T adjustable sports bra highlights the potential for customizable supportive undergarments that can be tailored to individual preferences, creating a trend towards more personalized and adjustable lingerie options.
Industry Implications
1. Sporting Goods - The adjustable compression bra trend presents a disruptive innovation opportunity for the sporting goods industry to create innovative and versatile sports bras that offer customized support and compression.
2. Maternity and Baby Products - The specialized features of the Molly T adjustable sports bra indicate a potential disruptive innovation opportunity for the maternity and baby products industry to develop specialized maternity and nursing bras with adjustable compression features.
3. Lingerie and Undergarments - The trend towards customizable and adjustable lingerie options, such as the Molly T adjustable sports bra, creates an opportunity for the lingerie and undergarments industry to develop more personalized supportive undergarments that cater to individual preferences.
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