Old Bay Vodka is Made with a Favorite Seasoning
Laura McQuarrie — March 7, 2022 — Lifestyle
References: foodandwine
McCormick and George's Beverage Company previously collaborated to create an Old Bay Bloody Mary mix and now the partnering companies are introducing an all-new Old Bay Vodka. The six-times distilled, corn-based, 35% ABV vodka is made with the famous seafood seasoning and it is said to provide the perfect base that highlights the spice blend. Now, adult fans of the spice mix can appreciate the complex and savory flavors of Old Bay in an entirely novel way. Like the red, blue and yellow packaging for the seasoning, the vodka produced by McClintock Distilling shares the same familiar look.
Thanks to a number of recent collaborations between alcohol producers, consumers can now enjoy the taste of favorite products like potato chips and condiments as wines and vodkas.
Thanks to a number of recent collaborations between alcohol producers, consumers can now enjoy the taste of favorite products like potato chips and condiments as wines and vodkas.
Trend Themes
1. Seasoning-infused Spirits - Collaborations between food seasoning companies and alcohol producers continue to emerge, offering adult fans novel ways to enjoy their favorite flavors.
2. Novelty Alcohol Products - More alcohol companies are experimenting with unique and unconventional flavors, such as Old Bay seasoning vodka, to attract new customers and stand out in a crowded market.
3. Cross-industry Collaborations - Collaborations between food companies and alcohol producers offer new opportunities for both industries to expand their offerings and reach new audiences.
Industry Implications
1. Food Seasoning Industry - The food seasoning industry can collaborate with alcohol producers to expand their customer base and create new revenue streams by creating seasoning-infused spirits.
2. Alcoholic Beverage Industry - The alcoholic beverage industry can innovate by experimenting with unique flavors through collaborations with food seasoning companies, which can attract new customers and increase sales.
3. Food and Beverage Industry - Cross-industry collaborations between food and beverage companies offer opportunities to create new and innovative products that appeal to a wider range of customers.
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