Saltme! Potato Chips Boast 50% Less Sodium Than Alternatives
Michael Hemsworth — March 15, 2022 — Marketing
References: saltme & snackandbakery
The SaltMe! potato chips are a flavorful snack product for consumers seeking to cut back on their sodium intake to choose when seeking out a crunchy snack. The chips are reported by the brand to contain 50% less sodium than alternatives on the market, while still maintaining the satisfying flavor that consumers expect from snack chips. This is thanks to the brand's micronized salt technology that helps to evenly distribute sodium for an optimized flavor.
The SaltMe! potato chips are being launched at an additional 1,400 Krogery grocery store locations starting in mid-March 2022, which was commented on by MicroSalt Inc. CEO Rick Guiney who said, "We’re thrilled to be able to expand the reach of our products. Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavor.”
The SaltMe! potato chips are being launched at an additional 1,400 Krogery grocery store locations starting in mid-March 2022, which was commented on by MicroSalt Inc. CEO Rick Guiney who said, "We’re thrilled to be able to expand the reach of our products. Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavor.”
Trend Themes
1. Micronized Salt Technology in Snacks - Innovative snack brands could incorporate micronized salt technology to create healthier, low-sodium alternatives without sacrificing flavor.
2. Low-sodium Snack Trend - There is a growing trend in the snack industry for low-sodium products, creating opportunities for new entrants and established brands to supplement and expand their product offerings.
3. Expansion of Healthy Snacks in Grocery Stores - As healthy snack options continue to grow in popularity, there is an opportunity for grocery stores to expand product offerings and meet the demand for healthier snacks.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry has an opportunity to incorporate innovative technologies and ingredients to create healthier and low-sodium snack options.
2. Retail Industry - As healthy snacking trends continue to grow, retailers can increase their revenue flow by incorporating more healthy snack options within their stores.
3. Nutritional Supplements Industry - The nutritional supplements industry could explore incorporating micronized salt technology in new products to create healthier alternatives for people on low-sodium diets.
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