Manischewitz Matzo is Being Introduced in New Options for Passover
Michael Hemsworth — February 26, 2022 — Marketing
References: kayco & snackandbakery
The Manischewitz Matzo lineup is being expanded by the brand just in time for Passover to offer consumers a new option to try out when celebrating this year.
The brand is introducing a variety of new varieties, including Gluten-Free Wafers that also come in Milk Chocolate, Dark Chocolate, Chocolate Mint, and White Chocolate varieties. The brand is also including new Potato Chips in Salted, Unsalted, and Rippled flavors to help offer consumers a wide range of options to incorporate into their celebrations.
CMO of Kayco Shani Seidman spoke further on the new Manischewitz Matzo products saying, "Passover is one of the most widely celebrated Jewish holidays, with food playing a prominent role in the celebration. During the holiday, no bread or leavened grain can be eaten, so Passover food has a special certification. Kayco is proud to offer the most robust portfolio of Kosher-for-Passover products that blend the traditional with the innovative.”
The brand is introducing a variety of new varieties, including Gluten-Free Wafers that also come in Milk Chocolate, Dark Chocolate, Chocolate Mint, and White Chocolate varieties. The brand is also including new Potato Chips in Salted, Unsalted, and Rippled flavors to help offer consumers a wide range of options to incorporate into their celebrations.
CMO of Kayco Shani Seidman spoke further on the new Manischewitz Matzo products saying, "Passover is one of the most widely celebrated Jewish holidays, with food playing a prominent role in the celebration. During the holiday, no bread or leavened grain can be eaten, so Passover food has a special certification. Kayco is proud to offer the most robust portfolio of Kosher-for-Passover products that blend the traditional with the innovative.”
Trend Themes
1. Expansion of Manischewitz Matzo Lineup - Opportunity for Manischewitz to tap into a wider range of consumers by offering gluten-free and chocolate flavored matzo options.
2. Innovative Passover Products - Potential for other brands to create new and unique kosher-for-Passover products to cater to consumer demand.
3. Kosher-for-passover Certification - The demand for certified kosher-for-Passover foods may lead to an increase in the number of companies seeking certification to enter the market.
Industry Implications
1. Food and Beverage Manufacturing - Opportunity for manufacturers to create more innovative Passover products to meet the changing needs of consumers.
2. Retail Industry - Retailers can benefit from the expansion of the Manischewitz Matzo lineup by offering a wider range of Passover products to customers.
3. Certification and Compliance Industry - Demand for kosher-for-Passover certification may lead to growth opportunities for companies specializing in food certification and compliance.
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