about-face's Fractal Reflective Glitter Makeup Makes an Impact
Laura McQuarrie — September 10, 2021 — Fashion
References: aboutface & prnewswire
Halsey's about-face is preparing to introduce its latest drop, Fractal, and it's all about highly reflective glitter makeup formulas with futuristic packaging. A standout from the collection is the Fractal Glitter Lip Color, which comes in a unique pouch with an applicator. The shimmering liquid lipstick creates high-impact looks with shades like periwinkle Visions, hot pink Sudden Shift and deep purple Magdalene. Thanks to their formulas, the products can be used to achieve the desired level of sparkle with a light dusting or generous layering.
The light-reflecting Fractal lip formulas are long-wearing, waterproof and transfer-resistant, plus the durable packaging lends itself well to travel and everyday use.
The same style of packaging has also been used for the brand's Fractal Glitter Eye Paint, also from the latest Fractal drop. The new drop also includes gel brow shades and a brush duo.
The light-reflecting Fractal lip formulas are long-wearing, waterproof and transfer-resistant, plus the durable packaging lends itself well to travel and everyday use.
The same style of packaging has also been used for the brand's Fractal Glitter Eye Paint, also from the latest Fractal drop. The new drop also includes gel brow shades and a brush duo.
Trend Themes
1. Futuristic Makeup Packaging - Innovative packaging for makeup products that can appeal to tech-savvy consumers.
2. Reflective Glitter Makeup - Makeup formulas that use reflective glitter as a key ingredient, offering a standout and bold look.
3. Long-wearing and Waterproof Makeup - Makeup products with properties that offer exceptional longevity and resistance to water and transfer.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty companies to explore innovative packaging and formulation that meets consumers' demand for high-performance makeup.
2. Travel and Leisure - Makeup products with durable and travel-friendly packaging could cater to consumers who prioritize convenience while traveling.
3. Technology - The high-impact and futuristic packaging for makeup products can attract tech-savvy consumers searching for new and unique products.
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