PetPlate's Visual Identity is Graphically Bold
Jana Pijak — November 4, 2020 — Marketing
References: aruliden & thedieline
The new PetPlate visual identity is brought to life by creative studio Aruliden. Consisting of primary colors and charming illustrations, this pet food branding categorizes different dog food ingredients with corresponding illustrations, with food flavors like chicken, turkey, beef and lamb featured.
"We were asked to bring the PetPlate brand purpose to life and identify a brand narrative that clearly articulates what the brand stands for. The goal was to evolve the brand for their next stage of growth and establish a design system to facilitate a uniform visual identity, a sharp focus on messaging, and consistency across all of the consumer touch points and marketing channels," said the studio about the visual identity that extends across PetPlate's packaging, promotional materials, physical and web advertising and more.
"We were asked to bring the PetPlate brand purpose to life and identify a brand narrative that clearly articulates what the brand stands for. The goal was to evolve the brand for their next stage of growth and establish a design system to facilitate a uniform visual identity, a sharp focus on messaging, and consistency across all of the consumer touch points and marketing channels," said the studio about the visual identity that extends across PetPlate's packaging, promotional materials, physical and web advertising and more.
Trend Themes
1. Bold Visual Branding - Disruptive innovation opportunity: Companies can differentiate themselves by developing visually bold branding that captures consumer attention and creates a memorable brand identity.
2. Illustrated Food Packaging - Disruptive innovation opportunity: Brands can leverage illustrated packaging to categorize products or ingredients, making it easier for consumers to identify and choose the desired options.
3. Consistent Branding Across Channels - Disruptive innovation opportunity: Establishing a design system that ensures a uniform visual identity across all consumer touchpoints and marketing channels can enhance brand recognition and build customer loyalty.
Industry Implications
1. Pet Food - Disruptive innovation opportunity: Companies in the pet food industry can explore bold visual branding and illustrated packaging to stand out in a competitive market and attract pet owners.
2. Graphic Design - Disruptive innovation opportunity: The field of graphic design can evolve by specializing in creating visually appealing branding and packaging solutions that captivate consumers and convey brand messages effectively.
3. Marketing and Advertising - Disruptive innovation opportunity: Marketing and advertising agencies can offer expertise in developing consistent brand identities across multiple touchpoints, helping companies establish a strong and cohesive presence in the market.
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